CUSTOMER / PROSPECT Online Marketing Survey

1426 Chase Street Anderson, IN 46016 Ph: 765-622-7961 Fax: 765-622-9007	Officially Licensed Trailer Manufacturer

CUSTOMER / PROSPECT Online Marketing Survey

First Name:	Last Name:	Order Date:
Phone:	Mobile Phone:
State:	Territory:	Email:

Unit Type:

Smoker

Tailgater

Open Air

Concession

Type of Purchase:	New Startup Opportunity	Existing Business Expansion
	Corporation Entertainment/Marketing	Other

How did you first locate or hear about Southern Yankee Bar-B-Q and its products:

Online
Google Search
MSN Search
Yahoo Search
FranchiseForSale.com
Smokering.com
Other Online Source

Television
Food Network-Grill Gantua
ABC Extreme Makeover
On the Grill Radio with Tony Fatso
Other TV

Referral
Customer Referral
Friend
Employee
Vendor
Seen Unit in Use
Dealer

Direct Mail
Direct Mail Material
E-mail Material

Publications
Business Opportunity Handbook
Small Business Opportunity Magazine
Fortune 500 Magazine
National Barbeque News
Entrepreneur Magazine
All American Festivals Magazine
Start Your Own Bisiness
Get Rich 2005
Kansas City Bullsheet
NICA (National Independent Concess Assoc.)
National BBQ Association
Other Magazine

Sales Call
Cold Call

Event
Madison Ribberfest
Kansas City Royale
Jack Daniels
Memphis in May
Trade Show
Parade
Event/Class

Gender:

Male

Female

Age:

18 to 25
26 to 30
31 to 35
36 to 40
41 to 45
45 to 50
50 to 65
>65

# of Dependents Children Living with you:

None
1
2
3
4+

Martial Status:

Unmarried

Married

Currently Self Employed:

Yes

Previously Self Employed:

Yes

Hobbies and Other Interests:

Highest Education Level:

< High School
High School
Trade School
College
Masters +

Ethnicity:

African American
American Indian
Asian or Pacific Islander
Hispanic
White
Other

Previous Business Ownership or Management Experience:

None
<1
1 to 2 yrs
3 to 5 yrs
> 5 yrs

Previous Food Service or Restaurant Experience:

None
<1
1 to 2 yrs
3 to 5 yrs
> 5 yrs

Previous BBQ Smoking / Cooking Experience:

None
Limited
Intermediate
Advanced

Occupation Before You Purchased a Smoker or Concession Unit:

Occupation After You Purchased a Smoker or Concession Unit:

Will you be continuing with your previous occupation:

Yes Short Term

Yes Long Term

Smoker or Concession Unit is intended to be used as a:

Primary Income Source

Secondary Income Source

Planned Weekly Smoker or Concession Use:

0 to 15 hrs per week
16 to 20 hrs per week
21 to 40 hrs per week
40 to 60 hrs per week
> 60 hrs per week

Planned Daily Smoker or Concession Use:

1 to 2 days per week
3 days per week
4 days per week
5 days per week
6 to 7 days per week

Primary Planned Smoker or Concession Business Use:

Fairs & Festivals
Catering Events
Fixed Location Serving
Corporate Outings

Corporate Client Entertaining Events
Corporate Marketing
Competition
Rental

Private Parties
Fundraising Event
Home / Recreational
Other

Household Income Earners:

1 Earner
2 Earner
3 or more Earners

Current Annual Income Level:

< $25,000
$25,000 to $50,000
$50,000 to $75,000
$75,000 to $100,000
> $100,000

Anticipated Annual Income Level After Using the Smoker or Concession Unit for 1 year:

< $25,000
$25,000 to $50,000
$50,000 to $75,000
$75,000 to $100,000
$100,000 to $250,000
> $250,000

Current # of Jobs Worked by Income Earners:

1 Job
2 Jobs
3 or more Jobs

How long from start to finish did it take you prior to placing an order:

Have not made a decision yet
< 1 month
1 to 2 months
3 months
4 to 6 months

6 to 12 months
13 to 18 months
19 to 24 months
25 to 36 months

If you have not purchased a unit already, when do you plan to make a purchasing decision:

Decided not to buy
Decided to purchase alternative equipment
< 1 month
1 to 2 months
3 months

4 to 6 months
6 to 12 months
13 to 18 months
19 to 24 months
25 to 36 months

Have you visited our website:

Yes

Have you requested a CD ROM Brochure:

Yes

Have you previously owned a Southern Yankee Bar-B-Q unit before:

Yes

Have you previously owned other BBQ units before:	Yes	No
If Yes, what company(s):

What other type of equipment do you think are a good compliment to purchasing a BBQ Smoker or Concession Unit:

Did or Are you considering purchasing Cooking or BBQ and Smoker Equipment from another company(s):	Yes	No
If Yes, what company(s):

Other Comments:

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